Digital Content and PhD Career Advice Blog

I have been running and producing a podcast for the past three years. My podcast is a fortnightly podcast called Publish, Perish or Podcast. When we started I was doing some research on what equipment works and what doesn't work. I wanted to keep it simple but not...

In the past, businesses were separate from the people that founded or ran them. Their names may have been known, but the business was separate from the personality. But now professional branding for entrepreneurs has never been so important. Today, especially in the...

Producing a podcast can feel a little overwhelming. You have to choose the right equipment, topic/theme, and guests. But more important than that is what happens when the microphones are recording and you are in the process of capturing the raw audio. Here are 10...

Video content is going to account for a huge proportion of web traffic in the coming years. If you're a business owner you should really start looking at your options for content creation. If you're a motivated professional and want to grow your influence in your...

Choosing the right music to accompany your video content can boost the emotional attachment people feel towards your video. What is the best service to download music for social media videos? If you are on a tight budget and looking for something free you can't go...

https://www.youtube.com/watch?v=OVHaZ3GfHD4 A video summary of the results from my LinkedIn 100 video test When Gary Vaynerchuk says "get video content on LinkedIn", people stand up and listen. But the question is, for a small producer, do LinkedIn videos work? The...

I've been producing a podcast (Publish, Perish or Podcast) for the past three years. We (myself and two co-hosts) have published a podcast every fortnight in spite of sickness, holidays and, in the case of one of our hosts, the birth of his child! We've tried our best...

Content marketing is an important part of any new business. But it's particularly important if you are a new business or want to grow. Growing a business means that you need to get your product or services out there so people know what you are doing and how you can...

Podcasting is an excellent way to grow an audience for your business or to grow your personal brand. But should your podcasts be audio or video or both? Here we are going to look at the benefits and minuses for each of the formats and how you can take advantage of...